EYEDY
A modern solution for sponsorship evaluation by VSporte
Product
Contacts
EYEDY
A modern solution for sponsorship evaluation by VSporte
Product
Contacts
Product
We analyze tournaments/events/games and evaluate the effectiveness of each tool in order to offer solutions that maximize their market value
Product
We analyze tournaments/events/games and evaluate the effectiveness of each tool in order to offer solutions that maximize their market value
Key parameters
Used to calculate media value
  • Audience

    Number of broadcast views including the time of each interaction
  • Duration of integration
    Total logo display time during the broadcast
  • Sponsorship
    reach
    Number of audience contacts with the sponsor logo
  • Positioning in the frame
    Placement of the sponsor logo in the frame
  • Object
    area
    Size of the tool and brand logo
  • Tool
    type
    LED, banners, jersey, 3D carpets and more
  • Image
    clarity
    How clearly the logo appears in the frame
  • Value

    Cost of sponsorship reach
Technology
To calculate reach and value we analyze each frame using advanced computer vision algorithms

After the initial data collection, a mathematical model derives the media value, taking into account over 15 parameters
  • Audience

    Number of broadcast views including the time of each interaction
  • Duration of integration
    Total logo display time during the broadcast
  • Positioning in the frame
    Placement of the sponsor logo in the frame
  • Object
    area
    Size of the tool and brand logo
  • Image
    clarity
    How clearly the logo appears in the frame
Vizualization
The report consists of several sections: TV, social media, websites and recommendations. Each section provides details by games, months, teams and other areas
Vizualization
The report consists of several sections: TV, social media, websites and recommendations. Each section provides details by games, months, teams and other areas
Made on
Tilda