EYEDY
A modern solution for sponsorship evaluation by VSporte
Product
Contacts
EYEDY
A modern solution for sponsorship evaluation by VSporte
Product
Contacts
Product
We analyze tournaments/events/games and evaluate the effectiveness of each tool in order to offer solutions that maximize their market value
Product
We analyze tournaments/events/games and evaluate the effectiveness of each tool in order to offer solutions that maximize their market value
Key parameters
Used to calculate media value
Audience

Number of broadcast views including the time of each interaction
Duration of integration
Total logo display time during the broadcast
Sponsorship
reach
Number of audience contacts with the sponsor logo
Positioning in the frame
Placement of the sponsor logo in the frame
Object
area
Size of the tool and brand logo
Tool
type
LED, banners, jersey, 3D carpets and more
Image
clarity
How clearly the logo appears in the frame
Value

Cost of sponsorship reach
Technology
To calculate reach and value we analyze each frame using advanced computer vision algorithms

After the initial data collection, a mathematical model derives the media value, taking into account over 15 parameters
Audience

Number of broadcast views including the time of each interaction
Duration of integration
Total logo display time during the broadcast
Positioning in the frame
Placement of the sponsor logo in the frame
Object
area
Size of the tool and brand logo
Image
clarity
How clearly the logo appears in the frame
Vizualization
The report consists of several sections: TV, social media, websites and recommendations. Each section provides details by games, months, teams and other areas
Vizualization
The report consists of several sections: TV, social media, websites and recommendations. Each section provides details by games, months, teams and other areas
Contacts and application
Email: eyedy@vsporte.ru
Contacts and application
Email: eyedy@vsporte.ru
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